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Something to be proud of: Menningarnótt, Reykjavík.

​Harpa with Culture Night closing fireworks. Image - http://www.austurhofn.is

​Harpa with Culture Night closing fireworks. Image - http://www.austurhofn.is

​Menningarnótt or ‘culture night’ is an annual ​festival held in the capital of Iceland, Reykjavík. Created by the Reykjavík city council in 1996, Culture Night is held every August and focuses on all things cultural, from music and arts to food and traditions. It is estimated that around 100,000 people attend the event each year, which is a staggering number when you consider the total population of the whole of Iceland is only just over 300,000. The day starts with the running of the annual marathon, and slowly the streets fill with people enjoying local delights. There are several outdoor stages with live music playing well into the night, craft and art making on offer, Icelandic food samples, longer opening hours for museums and bars, and an exciting fireworks display to end the evening. In addition to the main music stages there are musicians playing all over the city. When you wander down the main commercial strip in Reykjavík, Laugavegur, you are confronted with a blissful blend of sights, sounds and smells. Things are happening everywhere. As you walk along, just as the sound of one musician fades away, you can already hear another around the corner. And away from the main strip it continues. At Culture Night in 2011 I found a musician friend of mine, Myrra Ros, playing down to the street from the balcony of her townhouse. I then joined her has she proceeded to also play down at the harbour, in a café, and in a book store, all in one afternoon! The talent is great, and if you’re lucky you may even catch some of the stars of the future.

​Inside Harpa, Culture Night 2011. Image - Billy Haworth

​Inside Harpa, Culture Night 2011. Image - Billy Haworth

​Of Monsters and Men, 2011. Image - Billy Haworth

​Of Monsters and Men, 2011. Image - Billy Haworth

But what is this event actually for, and why is it so popular? Iceland already has a day to celebrate its national day, a hugely popular gay pride event, and a world-famous music festival each year, Iceland Airwaves. What could Menningarnóttin possibly be offering that these other successful events do not?

For me, the answer is city pride. Culture Night is not just a group or organisers running events. It is a whole city involved and embracing their unique culture. Obviously tourism is a factor and many businesses may benefit with increased profits, but the vast majority of the events and activities are free! It feels much more like a festival run for Icelanders by Icelanders. They are proud of their culture, both their heritage and traditions, and their modern way of living and creative lifestyles. This day allows them to ‘show off’ a bit. It encourages a sense of community, of togetherness and prosperity, and highlights the vast diversity of what is happening in the city each year. Icelanders are particularly proud people, and why shouldn't they be? While relatively small in size, Reykjavík is a beautiful modern city rich in cultural diversity, and I think a day to feel good about that is more than appropriate. I think it’s a fantastic initiative by the Reykjavík City Council and one I hope continues long into the future. I'm sure there are other examples of similar events in cities around the world, but I found Menningarnóttin a really unique experience. I’d like to see cities offer more cultural events like this for their people, even if just to be proud. If you know of anything similar going on in your city let us know!

Laugavegur, Culture Night 2011. Image - Billy Haworth

Laugavegur, Culture Night 2011. Image - Billy Haworth

tags: Iceland, Reykjavik, Culture Night, Menningarnótt, Festival, Music, Of Monsters and Men, Harpa
categories: Events, Music, Festivals
Friday 03.29.13
Posted by Billy Haworth
Comments: 1
 

European cities are lighting up!

​Image courtesy The Cool Hunter

​Image courtesy The Cool Hunter

3D Projection Mapping, or Urban Projection Mapping, seems to be becoming more popular every year. It’s basically a motion graphics technique that involves taking footage of a building’s facade, editing the clip in post-production with special effects and projecting the edited footage directly onto its original source.

Only really beginning in the early 2000s for the use in music concerts (Gorillaz and Madonna at the 2007 European MTV Awards), the technique has become popular for advertisements and art shows across the world. Advertisers have become well aware of the urban projection mapping trend, having hired video artists to present their wares to the world (see Amsterdam H&M store opening right).

It’s also taken off as a place marketing tool for cities to show off their greatest buildings and landmarks, as well as a campaign mechanism to convey particular messages. The Festival of Lights in Ghent, Belgium, uses the display to achieve both of these things... Low level LED lights to illustrate how energy savings can be made, and the 5 kilometre walking light tour of the city also acts to show off some of its most beautiful buildings and monuments. By far the biggest attraction of the event, The LED Cathedral mixes Romanesque and Renaissance architecture with glowing rainbow ornamentation. It stands 91 feet tall at its peak and is made of 55,000 LED lights. With funding coming from both city councils and private enterprise, this trend seems to be taking off across the continent.

With so many cool possibilities for more interactive/fun/interesting cities, the rise of 3D Projection Mapping also raises some interesting questions about advertising in public spaces and the role of governments in managing what is essentially just, well, light. Just because it can't be 'touched', does that make it a non-invasive means of advertising? While I love the idea of a little more colour ad interactivity in the city, I'm not too keen on being bombarded with advertisements everywhere I go! None-the-less it'll be fascinating to see how light festivals and urban projection mapping techniques are utilised in the future. In the mean time, light shows are a great way to enjoy a beer and explore a city, so be sure to check one out!​

Hamburg, Germany. Photo courtesy ​urbanscreen.com

Hamburg, Germany. Photo courtesy ​urbanscreen.com

​Ghent, Belgium. Photo courtesy Adrian Pennington

​Ghent, Belgium. Photo courtesy Adrian Pennington

tags: urban projection mapping, lights, advertising, public space, place marketing, Ghent, Belgium, LED, Festival of lights
categories: Mapping, Advertising, Events, Public space
Monday 03.04.13
Posted by Tom Payne
 

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