"Let's build a smarter city" is what IBM and brand agency Ogilvy are challenging us to embrace by designing interventions that benefit the public good in subtle, every day ways.
This branding is part of an initiative by IBM to promote its People for Smarter Cities website, a great platform encourages us to share ideas for making our cities better places to live, work and play.
Here at Trending City we see great examples of big business being creative, and exploring new ways to connect with their market, and would love to see, as is the case with IBM, this generosity made more permanent and continue long after the advertising campaign has run its course.
Watch the video here.
Image courtesy of Ogilvy and IBM.