"Rap Quotes" is a new guerrilla street sign project created by Jay Shells that references particular street corners mentioned in rap lyrics. Shells, a graphic designer, urban interventionist and lover of hip hop decided that rap lyrics should be celebrated in the birthplace of hip hop- New York City.
He carefully crafted street signs with the lyrics of some of the most famous rappers (Jay-Z, Kanye West, Mos Def, Busta Rhymes and Nas to name a few) and put them in what can be argued are 'historical' locations.
What started off as a small-scale idea, turned into a project consisting of over 30 signs scattered across New York City. This project is the first of it’s kind, but it will be interesting to monitor if imitation projects pop-up in other world cities. The possibilities for a London, Paris, LA edition are endless.