A marketing campaign for Brisbane, Australia, launched a year ago, has been encouraging locals to promote their place with the slogan ‘Give Me Brisbane Any Day’. The campaign encourages everyday citizens to become virtual ambassadors of Brisbane and post their experiences online.
The latest iteration of the campaign has seen Brisbane bus stations ‘hacked’ with iconic Queensland themes. The campaign was designed and delivered by Brisbane Marketing in collaboration with Tourism and Events Queensland, various local governments and industry bodies to boost an already increasing tourism market.
Image courtesy of @oh_pixelle.