Around the world, City's are branding themselves with clever marketing techniques based on experience and personalisation. In Shoreditch, an area of London known for its contemporary art scene, Berlin has recently created a pop-in space called 'Hallo London'.
While only setup for a week, the very concept of a popup, Hallo London has scored much praise for its innovation, including a highly commended tweet by one of our contributors Tom Payne.
The store features events, products and possible the world's smallest disco outside. If you drop by let us know your thoughts!
More information here.
Image courtesy Tom Payne.